Do I Need a Website If I’m on Instagram?

Short answer: Yes. Long answer: Also yes.

I get it. Instagram is working for you. You’re showing up, connecting with your audience, getting some DMs that turn into clients. Maybe you’ve even got a pretty solid “link in bio” setup with highlights and everything.

So you’re wondering - do I really need a website?

Darling, let’s talk.

Social Media = Borrowed Space

Here’s the thing: Instagram (or TikTok, or whatever platform we’re all flocking to next week) is not yours. Your account lives on rented land. If the algorithm changes—or worse, your account gets hacked or disabled—your entire digital presence can vanish faster than your dog when it’s bath time.

Your website? That’s your home base. It’s where your brand lives when everything else is shifting. You own it, you control it, and no one can take it away because a bot flagged your reel as “too spicy.”

Your Website Does What Instagram Can’t

Instagram is great for connection. It’s great for visibility. But when it comes to credibility, clarity, and conversion, your website is where the magic really happens.

Here’s why:

1. It Gives Your Brand Structure

On IG, everything is nonlinear. A potential client lands on your page and sees your latest post (which might be a dog pic or a launch announcement - both valid!). But there’s no clear path forward. A website lets you guide people intentionally through your work, services, and story.

2. It Makes You Look Legit

Having a website instantly ups your credibility. It tells people: Hey, I take this seriously. I’m not just experimenting - I’m available, professional, and ready to work with you. It’s your digital business card, portfolio, and welcome mat all in one.

3. It Works While You Sleep

Your website doesn’t rely on real-time engagement. It doesn’t need likes or comments to do its job. Someone can find you through Pinterest at 2AM and book a service or buy a product without ever sliding into your DMs.

Let’s Get Real

You don’t need a complex site. You don’t need twelve pages and a blog you update once a quarter (guilty). What you do need is a clean, strategic home that shows who you are, what you offer, and how to work with you.

Think:
✨ A homepage that says “you’re in the right place”
✨ A services or shop page that makes your offers crystal clear
✨ A contact page that’s not hiding behind five “link in bio” taps

Simple. Powerful. Yours.

Ready to Build Your Home Base?

Whether you DIY it with one of my Showit templates or work with me to get it done in a day, I’ve got options that make launching your site feel less like tech stress and more like a cozy creative project (with coffee, obviously).